Our Story

The Booze Bra was born from a very real, very relatable problem faced by college students everywhere. As a member of a sorority, I spent countless nights at date parties, socials, and formals. Our events often took place at venues with strict no-alcohol policies, so inevitably, a little creativity came into play. My sisters sneak in tiny shooter bottles, usually stashed in the one place security never checked – our bras. It was an ingenious, albeit uncomfortable solution, and watching my friends wrestle with shooters out of their bras without spilling or getting caught made me wonder:
“What if there was a bra designed specifically to hold alcohol?”
That simple thought became the inspiration behind the Booze Bra – a functional, discreet, and fashionable bra that could hold and dispense beverages with ease. No more uncomfortable plastic bottles pressing against skin, no more worrying about awkward spills. This bra was designed to be seamless, incorporating a hidden straw and storage compartment so anyone could enjoy a night out without the hassle.
The Booze Bra went from a casual idea to a serious project, and every feature was tailored with real-life date party challenges in mind. Now, sorority sisters and party-goers alike can enjoy a comfortable, secure, and stylish way to bring the fun with them – without the fuss.
The Problem
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Costly Nights Out: Going out can be expensive, especially when purchasing multiple drinks. Many students are looking for ways to enjoy their night without overspending.
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Safety at Social Events: At parties, especially in social settings like frats, many women feel uneasy about accepting drinks due to safety concerns. Bringing their own drink provides peace of mind.
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Inconvenience of Hiding Drinks: Students often sneak small bottles to events, but keeping them secure can be a challenge, especially when moving around, dancing, or tailgating.
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Maintaining a Buzz: Students who pregame want a way to continue their night without paying for more drinks or losing the buzz they started with.

The Booze Bra provides a discreet and convenient solution for carrying beverages in a stylish, functional bra. The design incorporates a hidden compartment within the bra that can store liquid, along with an integrated straw, allowing for easy, hands-free sipping. This eliminates the need for uncomfortable, bulky shooters or bottles hidden in clothing, offering a more seamless and comfortable option. Ideal for events, parties, or festivals where carrying a bag or drink isn’t practical, the Booze Bra makes it easy to enjoy a drink discreetly without sacrificing comfort or style.
Our Solution
​Cost Savings: Students spend around $32 per night on drinks at bars. With the Booze Bra, they can save significantly by bringing their own drinks.
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Safety: Nearly 70% of women feel unsafe getting drinks at frat parties. The Booze Bra offers a safer, controlled alternative.
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Convenience: With 72% hiding shooters at events, the Booze Bra provides a secure, discreet way to carry beverages, avoiding the hassle of losing shooters while dancing or tailgating.
Enjoy a night out without compromising safety, budget, or convenience with the Booze Bra!
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Based on our surveys, the Booze Bra is the ultimate solution for students looking for a safe, cost-effective, and discreet way to enjoy drinks at social events.

Booze Bra: The Ultimate Touchdown for your Tastebuds
Still Sipping at the Stadium
Imagine this: You and your friends are tailgating outside the Big House, soaking in the excitement, grilling burgers, and toasting to game day. Drinks are flowing, and everyone’s enjoying the freedom of BYOB vibes. But as kickoff approaches, the inevitable conversation begins:“Ugh, I don’t want to pay $18+ for a beer inside.”“Right? Why can’t we just keep the tailgate going in there?”Enter the Booze Bra. One friend flashes a cheeky grin and says, “Don’t worry, I’ve got it covered... literally.” Out comes the Booze Bra, the ultimate game day hack. Sleek, discreet, and genius, it keeps the party going no matter where you are.Inside the stadium, you’re cheering for every touchdown, knowing you’ve outsmarted overpriced concessions. Drinks for free? Check. Hands-free? Double check. The Booze Bra isn’t just a product—it’s the MVP of game day. Cheers to making tailgate magic happen, even past the gates!

Gear up for game day with the Booze Bra – your ultimate companion for tailgates, pre-games, and cheering on your team at the Big House! Designed to keep your beverage discreetly on hand, our fashionable and functional bra lets you enjoy the festivities without the hassle of bulky bags or cups. Sip, celebrate, and show your team spirit while staying hands-free and stress-free. Cheers to making every game day unforgettable!
Game Day, Party Play - Booze Bra All the Way
Ready for Game Day?
Sip Cheer and Hail to the Victors with Booze Bra
From the Tailgate to the Big House
- Booze Bra